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Newcastle United's new owners have been forced to keep Sports Direct signage up inside St James' Park due to legal clauses inserted by former owner Mike Ashley ahead of the club's sale.
The clauses mean the new Saudi owners have not been able to remove the ads but after the takeover led by British businesswoman Amanda Staveley hopes remain they will come down in the 'short-term'.
The sponsorship agreement between Ashley's sports retailer and Newcastle United runs to the end of the season.
The Mail on Sunday has discovered the club earned a total of £2,205,000 from the unpopular deals with Ashley's retail outfit.
Despite dominating the stadium, the club received the equivalent of £157,500-a-year from Sports Direct under Ashley.
Ashley sparked fans' fury when he renamed St James' Park the Sports Direct Arena in 2011 to help boost his retail sales.
The name St James' Park returned the following year when loans company Wonga announced it would reinstate it after acquiring the naming rights at the same time it secured a four-year shirt sponsorship deal.
